An Open Letter: To the Solo Business Babes in Beauty, Hair & Aesthetics… This One’s for You
Hey Angel,
I’m Nicole, Co-founder of Halo Virtual Agency. Today, I want to speak directly to you, the incredible humans out there who are running their aesthetics business completely solo.
Hey Angel,
I’m Nicole, Co-founder of Halo Virtual Agency. Today, I want to speak directly to you, the incredible humans out there who are running their aesthetics business completely solo.
You’re the injector, the skin therapist, the hairdresser, the masseuse, the creator, the receptionist, the bookkeeper, the marketer, the cleaner, the stock-taker… oh, and the ONLY person actually delivering the treatments that keep your clients glowing. You are literally every part of your business rolled into one person and we all know why you do it, because you freaking love it. That is why we ultimately continue the 'daily grind' over and over again....
You are the definition of wearing all the hats. But lets be honest, it can also be exhausting..... my friend, I see you (because I was you).
When I first started out and opened my skin clinic, I thought I could do it all myself. It felt easier than letting go of control, not to mention cheaper too, right? But let’s be real… You’re answering DMs at 11pm, you’re trying to figure out Mailchimp instead of watching Netflix, you’re googling “how to set up policies” when you should be sleeping, and the thought of taking a proper holiday? Lol!!! (do we even say lol anymore - lol)!
The thing is, you’re brilliant at your craft, and that is why you started your business in the first place. But, the business side is pulling you away from what you actually love doing.
And that’s where that pesky little word sneaks in... Burnout!!
I've been at the stage of burnout more times than I care to admit, and while the thought of spending your hard earned money on someone else is terrifying, the sense of empowerment and freedom you feel when you hand over parts of your business to people that care about the success and future of your business, is worth all of those $$ and more, so much more....
I remember the scariest time of the year for me was always the lead up to Christmas, I knew I was going to be flat out, treating, content creating, emailing, wrapping client presents and everything in between. I knew I was going to have to work 12 hour days all the way up to Christmas, just in time to fall in a heap over the holidays and then scramble to try to keep my books full for January and February - yep you’re are speaking to a woman who has been there year after year....
One thing I can confidently tell you, is that it doesnt have to be this way! You can still treat those longer hours and fit as many clients in a possible, the difference is that we can swoop in to help you manage everything else that comes with it, the marketing, the EDM's the follow ups, the enquiries and rebooking, all the while making sure your January and February calendar is looking just as good as November and December *unless of course, you go full business owner rogue and take a month off (heaven knows you don't know what that looks like as the hat wearer - but you can go for it because NOW you have us manning the fort for you!)…
We know it is scary, handing some of your business over to others..... so I've designed two packages just for you.
The Solo Boss Package
Christmas special $300 + GST p/w (for 3 months)
Normally $600 + GST p/w
Ideal for business owners ready to stop juggling everything alone. Great for solo business owners who want big results without the overwhelm, think business development, content creation, and virtual practice management all in one.
Here’s what you get:
A strategy session with me: deep dive into your goals and pain points
A 3-month action plan: tailored to your business, your vision, and your goals.
Our whole team on your side: You might be a one-person show, but with Halo, you’ve got a squad behind you. I will be your main contact and you will have access to my incredible team of business development managers, content creators and virtual practice manager.
The Virtual Receptionist Package
Christmas special $300 + GST p/w (for 3 months)
Normally starts at $500 + GST p/w
Perfect for the silly season when missed calls, last-minute cancellations, and unanswered DMs can make or break your December. With this package, you get a team of industry-trained receptionists who will:
Answer your calls, emails, and DMs.
Fill cancellations and keep your calendar running smoothly.
Respond to new enquiries quickly so you never miss a client.
Make sure every client feels cared for, even when you’re flat out in treatment.
*This package is headed by my Co-Founder Kate and she is quite literally the Client Communication Queen - her team will be dedicated to you and your clients.
Each package is only $300 + GST per week (normally $500–$600 p/w).
You must sign up before the end of this month to lock in this special pricing. Commit for 3 months and we’ll honour this reduced rate through the crazy Christmas rush. After that? You decide. But fair warning: most of our clients wonder how they ever managed without us.
These prices are HALF of our standard pricing packages - WHY? Because the leap of faith is hard, and I know what it feels like as a small business 'solo' operator to part with both the operations of the business but to also justify spending money on giving yourself TIME! But I also know, that once you do it, you'll wonder how the heck you managed life before! I want to make it impossible for you to say no - and with these prices and our exceptional team, there is no room for "oh I just dont think I can accept the help"
We have your back and that is why we want to prove to you that you CAN have your dream business without the burnout!!
So, my solo boss friend, this is your sign.
Let Halo be your Business Bestie (or your virtual reception desk). We’ll hold things together while you focus on doing what you do best, creating incredible results for your clients.
You’ve got the talent. We’ll handle the rest.
Nicole
P.S. If you’re still not sure what we could take off your plate, check out our “100 Things Halo Can Do For You” list. Spoiler: it’s probably everything you don’t want to do anyway.
Hear It From Someone Just Like You
“The lovely ladies at Halo VA have done wonders for me since coming onboard my small business.
I work on my own and it can be very lonely and tricky managing all the things. I now have comfort in knowing I have my Halo Ladies by my side who are always there to help take some load off my shoulders.
I used to feel like I was constantly drowning where now I have confidence to be able to grow with my Halo ladies by my side.
I would highly recommend Halo VA to anyone in the beauty biz. :)”
— Leah Woolner, Eight Lane Beauty